# Ray Bogman

> Ray Bogman is a Dutch technology leader with 25+ years of experience. He is currently Head of Innovation at Alumio, where he is building a new AI product from scratch. He is also available as a Fractional CTO. Former Head of Commerce Customer Engineering EMEA at Adobe. Founder of five companies. Author of the Magento 2 Cookbook. Winner of Adobe's Global Consultant of the Year 2021.

## About

- [About Ray Bogman](https://raybogman.com/about): Full career timeline, certifications, downloads (résumé, bio, photo), and FAQ.
- [Contact](https://raybogman.com/contact): Book a 30-minute intro call, email, phone, or LinkedIn.

## Services

- [Fractional CTO](https://raybogman.com/fractional-cto): Senior, board-facing tech leadership on the days you need it. AI strategy, architecture, team building, accountability for outcomes.
- [Consultant](https://raybogman.com/consultant): Independent senior advisory — AI, cloud, integration, security, performance, due diligence. Short, scoped, no long-term commitment.
- [Trainer & Coach](https://raybogman.com/trainer): Hands-on tech training for teams — AI engineering, cloud, integration, Adobe Commerce, performance, security.
- [Speaker](https://raybogman.com/speaker): International keynotes, panels, and fireside chats on AI, innovation, commerce, performance, and security.
- [Host](https://raybogman.com/host): Event hosting, moderation, and community building.
- [Services overview](https://raybogman.com/services): Hub page for all services.

## Products

- [AI Content Orchestrator](https://raybogman.com/products/ai-content-orchestrator/): WordPress plugin — end-to-end AI content pipeline that runs inside WordPress. **Free version live on WordPress.org** (https://wordpress.org/plugins/raybogman-ai-content-orchestrator/): timeout-proof 4-step pipeline — single-URL context scan, SEO metadata first, AI content generation (Claude or OpenAI, 4 blog styles), AI-generated featured images with optional branded title overlay, automatic internal linking, Yoast SEO integration, brand-voice control, human-in-the-loop draft/publish. Works on shared hosting. **Enterprise tier** adds scale and distribution: all 13 blog styles, multi-site + PDF context, competitor gap analysis, content refresh, bulk generation with scheduling and approval queue, up to 15 internal links, LinkedIn auto-share, Instagram captions, Thrive Architect output, and email-on-publish. Bring your own AI key; pay providers directly (~$0.02–$0.10 per post). Free version 1.0.2.
- [AI WordPress Sync for Jekyll & GitHub Pages](https://raybogman.com/products/ai-wordpress-jekyll-sync/): Free, open-source WordPress plugin — **live on WordPress.org** (https://wordpress.org/plugins/raybogman-ai-sync-for-jekyll-github-pages/). Converts WordPress posts and pages to Jekyll Markdown with YAML front matter and pushes them straight to a GitHub Pages repository. Style-aware conversion (reads your existing Jekyll site to match conventions), GitHub OAuth login, two-way sync, inline + featured image upload, internal link rewriting, Yoast/RankMath SEO mapping, scheduled background sync, GitHub Actions trigger, and optional AI (Claude or OpenAI) for SEO meta descriptions and image alt text. GPL-2.0-or-later. Version 1.0.7.
- [All products](https://raybogman.com/products/): Hub page for all products.

## Featured writing

- [The AI Content Pipeline WordPress Has Been Missing](https://raybogman.com/blog/ai-content-pipeline-for-wordpress/): Why most AI writing plugins stop at raw text, and how AI Content Orchestrator runs the full content pipeline (scan, SEO, write, image, link, publish) inside WordPress. Covers the free WordPress.org version and the Enterprise tier.
- [AI WordPress Sync for Jekyll & GitHub Pages](https://raybogman.com/blog/ai-wordpress-sync-for-jekyll-github-pages/): A free, open-source WordPress plugin — now live on WordPress.org — that converts posts to Jekyll Markdown and pushes them to GitHub Pages, with optional AI for SEO descriptions and image alt text.
- [All articles](https://raybogman.com/blog/): The full blog.

## Publications and projects

- [Magento 2 Cookbook](https://raybogman.com/magento-2-cookbook/): Co-authored with Vladimir Kerkhoff, published by Packt Publishing in 2016. 342 pages, 50 in-depth Magento 2 recipes.
- [Mage.coach](https://raybogman.com/mage-coach/): Open-source Magento performance analysis tool created with Ronald Bethlehem in 2016 (archived).
- [Media appearances](https://raybogman.com/media/): Interviews, podcasts, videos, and press features.
- [Author](https://raybogman.com/author/): Books, articles, technical reviews, and certification exam writing.

## Key facts

- **Current role**: Head of Innovation at Alumio (since April 2025). Leading the creation of a new AI product from scratch.
- **Previous role**: Head of Commerce Customer Engineering EMEA at Adobe (Dec 2022 – Feb 2025). Managed four teams: L1 Core, L2 Cloud Ops, L2 DevOps, Premier Support.
- **Location**: Amstelveen, Netherlands.
- **Languages**: English, Dutch.
- **Career**: 25+ years in tech (since 2000). Started at KPN Telecom (ADSL rollout, then Senior Security Manager at KPN CERT). Founded Jira ICT (2005), Yireo (2009), Wild Hibiscus NL (2010), SupportDesk BV (2011), Rapido Internet Solutions BV (2013). Joined Magento in 2018, which became Adobe.
- **Training**: 1,000+ Magento professionals and 750+ Joomla professionals trained worldwide since 2008.
- **Speaking**: 40+ international events including Adobe Summit, Meet Magento (worldwide), Magento Imagine, Magento Live, DevOps Pro Europe, Internet Retailing, Econsultancy Live, Dutch Innovation Days, and Hyvä Camp Kiel.
- **Award**: Adobe Global Consultant of the Year 2021 for work on Alshaya's brands (H&M, Victoria's Secret, Footlocker, Bath & Body Works, and 15+ more).
- **Board**: Adobe Commerce Certification Advisory Board member.
- **Community**: Founder of the Magento User Group Amsterdam (2010–2018). Co-organizer of WebPerfDays Amsterdam (since 2013). The original "Magento Doctor" persona at Meet Magento events (since 2012).

## Certifications

- AWS Certified AI Practitioner (AIF-C01), 2024
- Oxford Artificial Intelligence Programme, 2023
- 3× Adobe Commerce Subject Matter Expert / exam writer, 2023
- AWS Certified Cloud Practitioner (CLF-C01), 2020
- Professional Scrum Master I (PSM I), 2020
- Certified Scrum Product Owner (CSPO), 2020
- CTO Academy Certified Fractional CTO
- Magento Certified Professional Cloud Developer (MCPCD), 2018
- Magento 2 Certified Solutions Specialist (M2CSS), 2017
- Magento Certified Solutions Specialist (MCSS), 2014
- Certified Ethical Hacker (CEH), 2008
- Red Hat Certified Engineer (RHCE), 2006

## Areas of expertise

AI strategy and adoption · LLMs, agents, RAG, and multi-agent systems · AI governance and EU AI Act · Cloud architecture (AWS) · Integration and iPaaS · Adobe Commerce / Magento · Digital commerce · Web performance and Core Web Vitals · Cybersecurity and compliance (GDPR, PCI-DSS, NIS2, ISO 27001) · Technology strategy · Team building and technical leadership

## Contact

- Email: hello@raybogman.com
- Book a 30-minute intro call: https://calendar.app.google/cmgMRzhbkGUhHGRi7
- LinkedIn: https://linkedin.com/in/raybogman
- GitHub: https://github.com/raybogman